Color Psychology (Maybe you're NOT crazy!)

December 1, 2009

 What’s in a color?  While I’m not claiming to be an expert about, or anything relating to psychology, I’ve always found it interesting that people are drawn to different colors based on mood or circumstance.

 Everyone has a favorite color, and least favorite color.  In my case, that would be orange and pink, respectively.  Why?  I have no idea.  But I do know that I bought an orange car, and I refuse to wear, buy or design anything with pink. 

Our clients often have some kind of vision.  Sometimes that vision is a lack of vision.  Regardless, they have their own thoughts on their projects.  Most of the time, it comes down to what they want the impression to their clients to be.  They hate colors that we love and we can’t possibly understand WHY they don’t love them too.  It’s all very frustrating.  Perhaps sheding some light onto color will help.

Let’s start with STG Design’s logo:

{RED} The most emotionally intense color.  Red typically jumpstarts a faster heartbeat and breathing.  It brings attention and promotes action.

Red is power, hence the red power tie for business people and the red carpet for celebrities and VIPs.

In some cultures, red denotes purity, joy, and celebration. Red is the color of happiness and prosperity in China and may be used to attract good luck.

{WHITE} The color of innocence, cleanliness and purity.

In most Western countries white is the color for brides. In the East, it’s the color for mourning and funerals.  Some cultures viewed white as the color of royalty or of dieties. In early Westerns the good guy wore white while the bad guy wore black.

One Response to “Color Psychology (Maybe you're NOT crazy!)”

  1. Juliee Says:

    Personally, I like Dream Blue…
    Take a look at the Pantone Colorstrology Website for YOUR perfect color :

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