Multifamily Market Remains Strong

August 7, 2012

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     According to a new survey conducted by Apartments.com, a notable percentage of people actively looking to lease in today’s apartment market are not hunting because they have to rent but because they want to rent.   There has been a psychological change in the mindset toward rental apartments. “It’s becoming a lifestyle choice rather than a stepping stone”.[1]  This segment of the population are getting used to using rather than owning (great examples include streaming video and Zipcars). 

The Tucson office has currently completed one project and has two more lifestyle based apartment complexes supporting these trends.  STG Design designed Encatada at Riverside Crossing for HSL Properties.  This 304-unit, luxury apartment community has amenities such as a resort-style pool, a 24 hour fitness center with child care, on-site Starbucks Coffee, a THX- certified movie theater, beautiful landscaping, picnic & barbeque areas, with energy efficient design, and is located in a desirable central location.  STG designed two more of these types of communities for HSL Properties, Encantada at Dove Mountain, a 272-unit, $29 million complex located in Oro Valley, north of Tucson, and Encantada at Steam Pump Ranch, a 288-unit, $30 million project built starting in the fourth quarter 2012.


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